Monday, September 30, 2019

History of Competition Law in India. Its an Emerging Area in the Field of Law

The establishment of British Rule in India left the Indian economy crippled. India served as a dumping ground for the machine made cloth and other factory goods from England and was reduced to a mere raw material supplying colony. After winning Independence against the political competition posed by the British Rulers for many years, India, post independence, started its era of fighting against economic competition, the only difference being that the threat which India faced was now not only restricted to the British rulers but to the whole world which considered India as a dream destination for celebrating the advantages of ‘Globalization and Liberalization’. Winning Independence gave way to the entrance of many big firms into the Indian market exploring opportunities in various trades and businesses. The condition of the Indian market was very weak and vulnerable to face the might of these foreign firms, because India at that time neither had the resources nor the skilled workforce to convert, if at all, such resources to compete with these foreign firms. The technological and scientific capabilities were poor, industrialization was limited and lopsided. Agricultural sector exhibited features of feudal and semi-feudal institutions, resulting into low productivity. In brief, poverty was rampant and unemployment was widespread, both making for low general standard of living. These were the socio-economic settings in which the founding fathers had to chart out a programme of nation-building. The Indian Government, although did not have the weapons to wage war against such fierce competition against the foreign firms but the Government did not fail to rule out the possible defences to resist the competition posed by the foreign firms to protect its own domestic market. The ‘Monopolies and Restrictive Trade Practices Act of 1969’ turned out to be the most sought after ‘Defence Mechanism’. The history of the Indian competitive legislation goes back to the Monopolies Enquiry Commission. In 1964, when the Indian democracy was in its nascent state – barely 17 years old – the Government of India appointed the Monopolies Enquiry Commission to enquire into the effect and extent of concentration of economic power in private hands and prevalence of monopolistic and restrictive trade practices in important economic activity other than agriculture. The commission submitted its report along with the Monopolies and Restrictive Trade Practices (MRTP) Bill, 1965 and on June 1st The Monopolies and Restrictive Trade Practices Act came into existence on 27th  December, 1969. The preamble to this enactment provided it to be  An Act to provide that the operation of the economic system does not result in the concentration of the economic power to the common detriment, for the control of monopolies, for the prohibition of monopolistic and restrictive trade practices and for matters connected therewith or incidental thereto. Therefore, in common parlance, the MRTP Act, 1969 aimed at preventing economic power concentration in a few hands, the intention behind this was to avoid damage, with the end result protecting consumer interest and the economic society at large. HISTORY OF THE MRTP ACT, 1969 Post independence, when the Constitution of India, that is, the Blanket-cover regulator, was being enacted and adopted, the most important Articles which provided for recognising the effect of the MRTP Act, and preventing and avoiding damage were Article 38 and Article 39 of the Constitution, which was adopted and enacted and came into effect on the 26th  day of November, 1949. Article 38 of the Constitution provides for the Directive Principles of State Policy which mandates upon States to secure a social order for the promotion and welfare of the people. This provision recognised the need to eliminate and minimise the inequalities in income, which applied not only to the individuals but also to the groups in different areas. However, the MRTP Act of 1969 owes its existence to the provision provided under Article 39(c) of the Constitution of India which provided that the States shall strive to secure  that the operation of the economic system does not result in the concentration of wealth and means of production to the common detriment. The preamble to the MRTP Act rests on this very provision of the Constitution of India. In the case of  State of Bihar  v. Kameshwar Singh  , the Court was of the opinion, that, a law aimed at doing away with the concentration of big blocks of land in the hands of a few individuals would sub-serve the directives laid down in sub-clauses (b) and (c) of Article 39 of the Constitution of India. Taking this judgment into perspective, the preamble to the MRTP Act, 1969 gets reinstated where the objective or the intention f the legislature behind enacting such an Act is to avoid damage by concentration of economic power in the hands of only a few and thereby causing damage. However, the MTRP Act was not a result of just the two provision of the Constitution of India. After enacting the aforementioned articles, the Government of India assumed the responsibility of overall development of the country. It was incidentally that the Government appointed the ‘Mahalanobis Committeeâ₠¬â„¢ on the Distribution of Income and Levels of Living in October 1960. The main task at hand for this Committee was identifying the pattern of work of large business houses under the ‘planned economy’ regime and whether there was any concentration of economic power. It was after this Committee that the Monopolies Inquiry Commission (MIC) was set-up in 1964 which reported that there was high concentration of economic power in over 85% of industries in India at that point in time. MONOPLIES INQUIRY COMMISSION (MIC) †¢ MIC appointed under Commission of Inquiry Act, 1952 †¢ Scope of inquiry – extent and effect of concentration of economic powers in private hands. TOR excluded agriculture sector and public sector †¢ MIC to suggest legislation and other measures to protect essential public interest and also suggest agency for enforcement of the legislation FINDINGS OF THE MIC †¢ Adverse social effects of economic concentration †¢ Government policies one of the main causes of economic concentration †¢ Managing agency system †¢ New technology – scale of production †¢ Birth of equity culture – increase in size †¢ War efforts of India †¢ Political largesse †¢ MIC used CR3 †¢ Studied 100 products †¢ 64 products were found having CR3 > 75% Infant milk food, biscuits, chocolates, tea, coffee †¢ Dhoti, saree, shirting †¢ Kerosene, coal, petroleum †¢ Lantern, stove, fan, lamp, radio, refrigerator, geyser †¢ Tooth-paste, razor, blade, cigarettes †¢ Vitamins, penicillin †¢ Cars, commercial vehicles, tyres †¢ Cement, sanitary-wares etc †¢ MIC distinguished between industry-wise concentration and country-wise concentration †¢ Large number of industries had either single supplier or one supplier having large share of market. †¢ Collusive behaviour in certain sectors †¢ Entry barrier created by private players Evidence of predatory pricing †¢ Many public sector enterprises enjoyed monopoly †¢ Many restrictive trade practices (RTP) prevalent †¢Hoarding †¢ Re-sale price maintenance †¢ Exclusive dealing †¢ Price fixing †¢ Boycott †¢ Price discrimination â€Å"Big business by its very ‘bigness’ sometimessucceed in keeping out competitors† RECOMMENDATIONS OF MIC †¢ Non-legislative recommendation †¢ Setting up public sector enterprises in sectors which have little competition †¢ Promoting SMEs and Cooperatives to challenge private monopolies †¢ Continuation of license system and import restrictions Proposed an autonomous Commission headed by a Judge to implement a new law. †¢ The proposed commission to have an investigating arm †¢ Punitive powers to the Commission †¢ Scope of merger control limited to merger involving a dominant enterprise (at least 1/3 of share in production/ supply/distribution) †¢ All proposals for expansion by dominant enterprises to be approved by the proposed Com mission †¢ IPRs to be under the purview of the proposed law. MRTP ACT †¢ Made some significant departures from the recommendations of MIC †¢ RTP prohibited MTP – Government can refer to MRTPC for inquiry and recommendation †¢ M & As – powers entirely with the Government †¢ Enterprises having Rs. 200 million in assets and dominant enterprises having Rs. 10 million in assets to seek prior approval of Central Government for expansion or setting up a new undertaking †¢ MRTPC had limited Civil Court powers – enforcing attendance of witness and calling for documents – these powers were not provided to the investigating agency †¢ Trial of offences in the domain of Courts SACHAR COMMISSION †¢ Set up in 1997 to consider the working of MRTP Act and recommend necessary changes. FINDINGS OF THE SACHAR COMMISSION †¢ Reviewed the working of MRTPC during the period 1970-77 †¢ Found that the actual role of MRTPC was limited and mostly advisory †¢ The Government had not made use of the expertise – few references to MRTPC for opinion RECOMMENDATIONS OF THE SACHAR COMMITTEE – I †¢ Definition of dominant enterprise to be changed –enterprises with ? arket share to be termed dominant †¢ Harmonization of definition of ‘goods’ in the MRTP Act with the Sale of Goods Act †¢ Inter-connected undertakings concept to be introduced to the MRTP Act †¢ Government Undertakings to be brought under purview of MRTPC †¢ Compulsory reference by the Central Government on MTPs to MRTPC †¢ All M&As to be referred for advise of MRTPC, if the Central Government so desires. †¢ Division of enterprises - MRTPC to pass final orders if the Central Government referred the matter to it. Certain Unfair Trade Practices (UTPs) like misleading advertisements to be inserted in the Law †¢ Power to compensate against injury †¢ Power to grant interim injunction †¢ Power of contempt †¢ Investigating arm to be provided more teeth by powers of conducting down raids and limited Civil Court powers 1984 AMENDMENT TO MRTP ACT †¢ Many deviations from the recommendations of the Sachar Committee †¢ Concept of deemed illegality to host of trade practices introduced †¢ Exclusionary behaviour, tie in sale, re-sale price maintenance, bid rigging, allocation of market, boycott predatory pricing etc. Registration of agreements by dominant enterprises made mandatory †¢ Mis-representation as well as misleading or disparaging advertisement included †¢ Provisions prohibiting UTPs introduced 1991 AMENDMENT TO THE MRTP ACT †¢ Provisions dealing with monopolistic en terprises seeking prior Government approval deleted †¢ Government Undertakings, Government Corporations and Government owned Companies brought under the purview of the MRTP Act by notification †¢ Granting of injunction without issue of notice to the effective parties PROVISIONS IN PRESENT MRTP ACT Has jurisdiction in RTP & UTP – 14 practices are deemed RTP, but there are gateways in S. 38 †¢ MTP if referred or suo moto, but can only recommend to Government †¢ M & A were deleted in 1991 †¢ Can grant temporary injunction †¢ Has powers of contempt †¢ For disobedience, MRTPC must complain to criminal court RAGHAVAN COMMITTEE †¢ A high level Committee on Competition Policy and Law set up in 1999. †¢ TOR inter-alia included recommending a suitable legislation framework which could either be a new law or appropriate amendments to the MRTP Act FINDINGS OF THE RAGHAVAN COMMITTEE †¢ Word â€Å"competition† used sparsely in the MRTP Act – only twice †¢ Absence of precise definition e. g. Cartels †¢ Inadequate to deal with implementation of the WTO Agreements †¢ No specific powers under the MRTP Act to deal with mergers †¢ Inadequate in dealing with anti-competitive practices as in other modern competition law †¢ Expedient to have a new Competition Law. Competition Commission of India: Duties Competition Act, 2002 notified in January, 2003 – Stated objective (as indicated in Preamble) is to establish the Commission to: †¢ Eliminate practices having adverse effect on competition; †¢ Promote and sustain competition Protect consumers’ interests †¢ Ensure freedom of trade carried on by other participants in markets in India [Section 18]Preamble of the Competition Act, 2002 States: â€Å"keeping in view the economic development of thecountry†, †¢ to prevent practices having appreciable adverse effect on competition; †¢ to promote and su stain competition in trade and industry: †¢ to protect the interest of consumers; †¢ to ensure freedom of trade carried on by the participants in markets in India; †¢ Objectives to be achieved through the establishment of the Competition Commission of India (CCI). The Competition Act, 2002 – new wine in a new bottle There is a significant contrast between the repealed MRTP Act and the Competition Act. The intent of the Competition Act is not to prevent the existence of a monopoly across the board. There is a realization in policy-making circles that in certain industries, the nature of their operations and economies of scale indeed dictate the creation of a monopoly in order to be able to operate and remain viable and profitable. This is in significant contrast to the philosophy which propelled the operation and application of the MRTP Act. The word monopoly is no longer taboo in corporate and political India. The Act declares that person and enterprise are prohibited from entering into a combination which causes or is likely to cause an â€Å"appreciable adverse effect† on competition within the relevant market in India. A system is provided under the Act wherein at the option of the person or enterprise proposing to enter into a combination may give notice to the CCI of such intention providing details of the combination. The Commission after due deliberation, would give its opinion on the proposed combination. However, entities not required to approach the Commission for this purpose are public financial institutions, FIIs, banks or venture capital funds which are contemplating share subscription, financing or acquisition pursuant to any specific stipulation I a loan agreement or investor agreement. The Act definitely is a new wine in a new bottle. The Competition (Amendment) Bill, 2006 The Competition (Amendment) Bill, 2006, contains provisions designed to address the Supreme Court’s concerns. It also proposes to make several other changes in sections of the Act dealing with anti-competitive practices. Some proposed amendments are quite sensible, while others (notably a modified leniency programme for firms that provide information about their participation in a cartel) have been inadequately thought out. The amendments designed to placate the Supreme Court will also have some negative consequences. Several weaknesses in the original Act remain unaddressed. Finally, the scarcity of the kind of economic expertise required to interpret the Act’s multifarious technical clauses also remains a matter of concern. Intensive capacity building and a re-assessment of the Act itself are urgently required. Conclusion The quality of governance of the state is being watched very closely by the citizens, investors and the international community. As more freedom is available to businesses to choose from various countries for investment, the competing governments are also conscious about the role of governance in attracting investment. Any perception that the environment is not conducive to competition and the state has been captured by a few big businesses certainly negatively affects the global investment decisions of firms. The same is also true of the situation within different provinces in a country as same considerations are used by the firms in making investment decisions while choosing locations for establishment of an industry. In a market structure where firms face weak competitive pressures and the profits and prices are predictable the firms have little or no incentive to use resources efficiently. Hence competition is accepted worldwide as the life blood of the market economy. It spurs innovation and higher productivity leading to accelerated economic growth; to the consumers it brings the benefit of lower prices, wider choices and better services. The effect of competition on price and accessibility is best illustrated with an example from Indian telecommunications. Tele-density in India has risen from mere 2. 32 in 1999 to 11. 32 in December 2005-07. Also there has been a dramatic fall in telecom tariffs from Rs. 6 per minute to Re. 1 per minute with increased competition in this sector. Similarly, consumers have benefited from competition in other sectors such as civil aviation, automobiles, newspapers and consumer electronics. The enactment of the Competition Act is a commendable step towards achieving the twin mantra of â€Å"open market economy† and â€Å"liberalization† in a mixed economic system. The need for reform in the legal system with regard to comp etition law has been rightly recognized by the legislative bodies in the country. However, the reforms have not been smooth or speedy which has resulted in a stagnation of the legal framework guiding the corporate sector. Further reforms need to be undertaken as fast as possible to ensure that the development of the nation does not take a backseat due to the pending legal reforms. Reforms must provide for good corporate governance, less of government controls and interference, protection of consumers and public interest, rewarding the merits and all to be achieved as soon as possible because world has also options available other than India.

Sunday, September 29, 2019

Survival Skills

Emergency Planning Immediately after an emergency, essential services may be cut-off and local disaster relief and government responders may not be able to reach you right away. Even if they could reach you, knowing what to do to protect yourself and your household is essential. Creating a disaster plan One of the most important steps you can take in preparing for emergencies is to develop a household disaster plan. 1. Learn about the natural disasters that could occur in your community from your local emergency management office.Learn whether hazardous materials are produced, stored or transported near your area. Learn about possible consequences of deliberate acts of terror. Ask how to prepare for each potential emergency and how to respond. 2. Talk with employers and school officials about their emergency response plans. 3. Talk with your household about potential emergencies and how to respond to each. Talk about what you would need to do in an evacuation. 4. Post emergency telep hone numbers by telephones. Teach children how and when to call 100.Emergency planning for people with special needs If you have a disability or special need, you may have to take additional steps to protect yourself and your household in an emergency. If you know of friends or neighbors with special needs, help them with these extra precautions. Examples include:Hearing impaired, Mobility impaired, Non-English speaking people. 1. Create a network of neighbors, relatives, friends and co-workers to aid you in an emergency. Discuss your needs and make sure they know how to operate necessary equipment. 2.If you live in an apartment building, ask the management to mark accessible exits clearly and to make arrangements to help you evacuate the building. 3. Those who are not disabled should learn who in their neighborhood or building is disabled so that they may assist them during emergencies. Disaster Supply Kits You may need to survive on your own for three days or more. This means havi ng your own water, food and emergency supplies. Try using backpacks or duffel bags to keep the supplies together. A disaster supply kit with essential ood, water, and supplies for at least three days-this kit should be kept in a designated place and be ready to â€Å"grab and go† in case you have to leave your home quickly because of a disaster. You should also have a disaster supply kit at work. This should be in one container, ready to â€Å"grab and go† in case you have to evacuate the building. Water: the absolute necessity Stocking water reserves should be a top priority. Drinking water in emergency situations should not be rationed. Store water in thoroughly washed plastic, fiberglass or enamel lined metal containers. Food: preparing an emergency supply.Food items that you might consider including in your disaster supply kit include: ready-to-eat meats, fruits, and vegetables; canned or boxed juices, milk, and soup; high-energy foods like peanut butter, jelly, lo w-sodium crackers, granola bars, and trail mix; vitamins; foods for infants or persons on special diets; cookies, hard candy; instant coffee, cereals, and powdered milk. You may need to survive on your own after a disaster. Local officials and relief workers will be on the scene after a disaster, but they cannot reach everyone immediately. You could get help in hours, or it may take days.Basic services, such as electricity, gas, water, sewage treatment and telephones, may be cut off for days, even a week or longer. Or you may have to evacuate at a moment's notice and take essentials with you. You probably won't have the opportunity to shop or search for the supplies you'll need. Your household will cope best by preparing for disaster before it strikes. First aid supplies Assemble a first aid kit for your home and for each vehicle: It may be difficult to obtain prescription medications during a disaster because stores may be closed or supplies may be limited.Ask your physician or pha rmacist about storing prescription medications. Be sure they are stored to meet instructions on the label and be mindful of expirations dates -be sure to keep your stored medication up to date. Clothes and bedding One complete change of clothing and footwear for each household member. Shoes should be sturdy work shoes or boots. It is important for you to be ready, wherever you may be when disaster strikes. With the checklists above you can now put together an appropriate disaster supply kits for your household:A disaster supply kit kept in the home with supplies for at least three days; Although it is unlikely that food supplies would be cut off for as long as two weeks, consider storing additional water, food, clothing and bedding other supplies to expand your supply kit to last up to two weeks. A work place disaster supply kit. It is important to store a personal supply of water and food at work; you will not be able to rely on water fountains or coolers. Women who wear high-heels should be sure to have comfortable flat shoes at their workplace in case an evacuation require walking long distances. A car disaster supply kit.Keep a smaller disaster supply kit in the trunk of you car. If you become stranded or are not able to return home, having these items will help you be more comfortable until help arrives. Add items for sever winter weather during months when heave snow or icy roads are possible-salt, sand, shovels, and extra winter clothing, including hats and gloves. ————————————————- Navigation ————————————————- Survival situations are sometimes resolved by finding one's way to safety, or one may need to move to find a more suitable location to wait for rescue.The sources observe that to do either of these safely requires some navigat ion equipment and skills. Types of navigation include: ————————————————- Celestial navigation, using the sun and the night sky to locate the cardinal directions and to maintain course of travel ————————————————- Using a  map and compass  together, particularly a  topographic map  or  trail map. ————————————————- â€Å"Navigation by observation† of terrain features on a map or otherwise known ————————————————- Using a  GPS  receiver, if one is available. Survival Skills Emergency Planning Immediately after an emergency, essential services may be cut-off and local disaster relief and government responders may not be able to reach you right away. Even if they could reach you, knowing what to do to protect yourself and your household is essential. Creating a disaster plan One of the most important steps you can take in preparing for emergencies is to develop a household disaster plan. 1. Learn about the natural disasters that could occur in your community from your local emergency management office.Learn whether hazardous materials are produced, stored or transported near your area. Learn about possible consequences of deliberate acts of terror. Ask how to prepare for each potential emergency and how to respond. 2. Talk with employers and school officials about their emergency response plans. 3. Talk with your household about potential emergencies and how to respond to each. Talk about what you would need to do in an evacuation. 4. Post emergency telep hone numbers by telephones. Teach children how and when to call 100.Emergency planning for people with special needs If you have a disability or special need, you may have to take additional steps to protect yourself and your household in an emergency. If you know of friends or neighbors with special needs, help them with these extra precautions. Examples include:Hearing impaired, Mobility impaired, Non-English speaking people. 1. Create a network of neighbors, relatives, friends and co-workers to aid you in an emergency. Discuss your needs and make sure they know how to operate necessary equipment. 2.If you live in an apartment building, ask the management to mark accessible exits clearly and to make arrangements to help you evacuate the building. 3. Those who are not disabled should learn who in their neighborhood or building is disabled so that they may assist them during emergencies. Disaster Supply Kits You may need to survive on your own for three days or more. This means havi ng your own water, food and emergency supplies. Try using backpacks or duffel bags to keep the supplies together. A disaster supply kit with essential ood, water, and supplies for at least three days-this kit should be kept in a designated place and be ready to â€Å"grab and go† in case you have to leave your home quickly because of a disaster. You should also have a disaster supply kit at work. This should be in one container, ready to â€Å"grab and go† in case you have to evacuate the building. Water: the absolute necessity Stocking water reserves should be a top priority. Drinking water in emergency situations should not be rationed. Store water in thoroughly washed plastic, fiberglass or enamel lined metal containers. Food: preparing an emergency supply.Food items that you might consider including in your disaster supply kit include: ready-to-eat meats, fruits, and vegetables; canned or boxed juices, milk, and soup; high-energy foods like peanut butter, jelly, lo w-sodium crackers, granola bars, and trail mix; vitamins; foods for infants or persons on special diets; cookies, hard candy; instant coffee, cereals, and powdered milk. You may need to survive on your own after a disaster. Local officials and relief workers will be on the scene after a disaster, but they cannot reach everyone immediately. You could get help in hours, or it may take days.Basic services, such as electricity, gas, water, sewage treatment and telephones, may be cut off for days, even a week or longer. Or you may have to evacuate at a moment's notice and take essentials with you. You probably won't have the opportunity to shop or search for the supplies you'll need. Your household will cope best by preparing for disaster before it strikes. First aid supplies Assemble a first aid kit for your home and for each vehicle: It may be difficult to obtain prescription medications during a disaster because stores may be closed or supplies may be limited.Ask your physician or pha rmacist about storing prescription medications. Be sure they are stored to meet instructions on the label and be mindful of expirations dates -be sure to keep your stored medication up to date. Clothes and bedding One complete change of clothing and footwear for each household member. Shoes should be sturdy work shoes or boots. It is important for you to be ready, wherever you may be when disaster strikes. With the checklists above you can now put together an appropriate disaster supply kits for your household:A disaster supply kit kept in the home with supplies for at least three days; Although it is unlikely that food supplies would be cut off for as long as two weeks, consider storing additional water, food, clothing and bedding other supplies to expand your supply kit to last up to two weeks. A work place disaster supply kit. It is important to store a personal supply of water and food at work; you will not be able to rely on water fountains or coolers. Women who wear high-heels should be sure to have comfortable flat shoes at their workplace in case an evacuation require walking long distances. A car disaster supply kit.Keep a smaller disaster supply kit in the trunk of you car. If you become stranded or are not able to return home, having these items will help you be more comfortable until help arrives. Add items for sever winter weather during months when heave snow or icy roads are possible-salt, sand, shovels, and extra winter clothing, including hats and gloves. ————————————————- Navigation ————————————————- Survival situations are sometimes resolved by finding one's way to safety, or one may need to move to find a more suitable location to wait for rescue.The sources observe that to do either of these safely requires some navigat ion equipment and skills. Types of navigation include: ————————————————- Celestial navigation, using the sun and the night sky to locate the cardinal directions and to maintain course of travel ————————————————- Using a  map and compass  together, particularly a  topographic map  or  trail map. ————————————————- â€Å"Navigation by observation† of terrain features on a map or otherwise known ————————————————- Using a  GPS  receiver, if one is available.

Saturday, September 28, 2019

The Beauty of the Tropical Monsoon Climate

The tropical monsoon climate is found in those regions where there is a complete seasonal reversal of winds. It is mainly found beyond the equatorial region between 10Â ° and 25Â ° North and South of the Equator. On-shore summer winds blowing from over tropical warm oceans generate the abundant precipitation, while the off-shore winds from over land make the weather dry during winter. The most clearly defined monsoon climates are located in the coastal areas of the eastern and southern Asia. For example, India, Burma, Bangladesh, Indochina, Southern China and the Philippines experience a tropical monsoon climate.Surface relief, direction of the coast line and the extension of the monsoon into middle-latitudes cause a number of sub-types of the monsoon climate found over this most widespread continent. Rains are abundant and intense in tropical monsoon areas. But there is a distinct dry season, though very short. However, the amount of precipitation during the rainy season is so hea vy that it more than gives back the absence of rainfall for a few months. Soils retain moisture to support the plant cover. In the tropical monsoon climate summer is generally the rainy season.During the high-sun period the on-shore winds bring a lot of moisture from over the tropical warm oceans to the land. Wherever these moisture-laden winds are forced to rise, abundant precipitation results. However, the coastal regions, if backed by highlands, receive the maximum amount of precipitation. It is important that the leeward sides of the coastal ranges suffer from the rain shadow effects. During the winter monsoon period, January and February are the driest months in South-east Asia. The distribution of rainfall in the subcontinent is more uneven than elsewhere.The rainfall decreases from east to west and from north to south in so much so that the western and north-western regions have almost semi-arid climate. The monsoon circulation in South-east Asia is characteristically governe d by the migration of ITC. Because of differential heating of the continent and the adjoining oceans, there is a complete reversal of pressure gradient over the huge landmass of South-east Asia. During winter there are centers of high pressure over the continent so that there is a flow of air towards the oceanic low pressure centers.These winds are termed ‘the winter monsoon' in the eastern and southern Asia. In summer, the huge landmass of Asia develops low pressure centers. These centers are reinforced by the ITC which moves suddenly to the north into the Indian subcontinent. Under these conditions the sea-to-land pressure gradients are established resulting in on-shore winds in eastern and southern Asia. These winds pick up huge quantities of moisture from the warm tropical oceans. Thus, the summer monsoons blowing from southwest Asia and eastern Asia are capable of giving heavy rains wherever conditions are favourable.As the winter approaches, the low-pressure centers are gradually replaced by the high pressure systems. The change in precipitation is what gives this climate type its name. Precipitation only falls during the summer months, usually from May-August with June and July having the heaviest rain. The whole dry season usually has less than 4 inches of rain. During the wet season, at least 25 inches will fall. Some areas of Tropical Wet and Dry in the path of monsoon winds can receive incredible amounts of rain due to seasonal winds called monsoon.Seasonality of its precipitation is the hallmark and most well-known characteristic of the monsoon climate. Though the annual amount of precipitation is quite similar to that of the rain forest, monsoon precipitation is concentrated into the high-sun season. Maritime equatorial and maritime tropical air masses travel from the ocean on to land during the summer, where they are uplifted by either convection or convergence of air to induce condensation. The low-sun season is characterized by a short dr ought season when high pressure inhibits precipitation formation.In the case of the Asian monsoon, the replacement of the thermal low with the subsidence of the Siberian High suppresses uplift. Air masses that dominate this period are dry given their continental origin or stability. A distinct dry season from October to May, when the temperature are lower, the interior of Asia is a region of high pressure. Wind blow over the land in a north east direction , carrying little or no moisture with them. These cool , dry North East Monsoon winds blows toward areas of low pressure and do not bring rain.A wet season from June to September, when the wind change in direction, the wind blow in the region of low pressure. Winds blow across the equator and blow over the oceans, they are warmer and carry a lot of moisture. They bring alot of rain. Total rainfall can reach 600 m The grasslands of Tropical Wet and Dry support many herbivores (plant eaters) who graze in the grasses. Most of these an imals usually migrate and run in large herds for safety. Examples include wildebeests, gazelles, zebras, elephants, giraffes, etc. Many carnivores (meat eaters) follow and hunt the herbivores.Lions, cheetahs, hyenas, and large birds hunt the savannas of Africa. In the coastal regions of the tropical monsoon climate the temperatures are uniformly warm. Air temperatures show a marked annual cycle. The highest temperatures in this climate are recorded during summer just before the arrival of rains.. Average temperatures for the summer months vary from 27Â ° to 32Â °C. During winter, however, the average temperature at inland stations may vary from 10Â ° to 26. 7Â °C. In higher latitudes the drop in the minimum temperatures is large. During the wet seasons, there is extensive cloud cover.This blocks most of the incoming solar radiation during the day, and traps the outgoing radiation at night. Thus, the diurnal temperature range is small. Range of temperature in the tropical monsoon climate is a bit larger than that in the equatorial climate. The annual range registers a variation ranging from 2Â °C to 11Â °C. The diurnal range in the coastal regions is less than what it is in the continental interiors. Another characteristic feature of the diurnal range of temperature is that it is considerably higher in the dry summer months than in any other part of the year.The monsoon circulation in South-east Asia is characteristically governed by the migration of ITC. Because of differential heating of the continent and the adjoining oceans, there is a complete reversal of pressure gradient over the huge landmass of South-east Asia. During winter there are centers of high pressure over the continent so that there is an outflow of air towards the oceanic low pressure centers. These winds are termed ‘the winter monsoon' or the ‘dry monsoon' in the eastern and southern Asia. In summer the huge landmass of Asia develops low pressure centers.These centers are r einforced by the ITC which moves suddenly to the north into the Indian subcontinent to 20Â ° or 25Â ° N latitude. Under these conditions the sea-to-land pressure gradients are established resulting in on-shore winds in eastern and southern Asia. These winds pick up huge quantities of moisture from the warm tropical oceans. Thus, the summer monsoons blowing from southwest in the southern Asia and southeast in eastern Asia are capable of giving heavy rains wherever conditions are favourable. As the winter approaches, the low-pressure centers are gradually replaced by the high pressure systems.In fact, the so-called winter monsoons are nothing but the re-establishment of the northeast trades which are dry except in those areas where they reach after passing over the sea. Rains are abundant and intense in tropical monsoon areas. But there is a distinct dry season, though very short. However, the amount of precipitation during the rainy season is so heavy that it more than gives back t he absence of rainfall for a few months. Soils retain moisture to support the plant cover. In the tropical monsoon climate summer is generally the rainy season.During the high-sun period the on-shore winds bring a lot of moisture from over the tropical warm oceans to the land. Wherever these moisture-laden winds are forced to rise, abundant precipitation results. However, the coastal regions, if backed by highlands, receive the maximum amount of precipitation. It is important that the leeward sides of the coastal ranges suffer from the rain shadow effects. During the winter monsoon period, January and February are the driest months in South-east Asia. The distribution of rainfall in the subcontinent is more uneven than elsewhere.The rainfall decreases from east to west and from north to south in so much so that the western and north-western regions have almost semi-arid climate. In the tropical monsoon climate, the amount and distribution of precipitation determine, to a large exten t, the type of natural vegetation. Towards the equator-ward margins, where the precipitation is heavy, the tropical monsoon forest resembles the tropical rainforest. However, because of the seasonality of rainfall, species are limited in the monsoon forests. Towards the drier margins, rainforests are replaced by more sparse jungles, thorn forests and savanna grasslands.In India, for example, there are different types of natural vegetation ranging from the tropical rain-forests of the Malabar and Assam to the deciduous forests of the areas with moderate rainfall to thorny bushes of the more arid regions with scanty rainfall. Teak is the most valuable timber, and it is found in Burma and certain other parts of India. Besides, shisham, sal, mahua, mango tree, jamun, neem, and many more species of trees are found in the deciduous forests which shed their leaves before the commencement of the long dry season in order to conserve moisture.In fact, the deciduous trees of the monsoon forest are a fine illustration of their adaptability to a wet-dry climate in which rainy season with adequate water surplus alternates with a dry season with soil-water deficit. These forests are generally more open than the tropical rainforests. The trees are less tall and the branching starts at a lower level. Tree species may vary from 30 to 40 in a small area. Trees have thick and rough barks as moisture conserving device. Tree tops are fairly large and round. Outside India, the typical monsoon forest is found in Burma, Thailand and Cambodia.In West Africa and in Central and South America there are large areas of deciduous monsoon forest bordering the equatorial rain forests? In more humid areas where the forest is dense, the flying and climbing species of the animal life of the equatorial forest are dominant. But in drier regions where the trees are widely spaced with grasslands, large animals constitute the animal kingdom. Some of these animals are carnivores, while others are herbi vores, such as, tigers, lions, leopards, wolves and jackals, elephants, wild buffalo, rhinoceros, deer, and antelopes.

Friday, September 27, 2019

Social networking research Paper Example | Topics and Well Written Essays - 2500 words

Social networking - Research Paper Example One such obstacle is culture. Most of the popular sites are run on the basis of mass connectivity. However, many people have their own ways of interaction that cannot be completely replaced by this mass interaction approach. People buy many personal things based on advice from relatives and friends (Curran & Blackburn, 1994). Role models also play a major role in influencing decisions. In fact word of mouth is still the most effective method of advertisement (Trusov et al, 1990). Many people only trust the message depending on the person delivering it (Nail, 2005). Another big weakness of mass marketing organs with a worldwide audience such as the Internet is that everything goes. Much as an individual may choose to whom and what they communicate, they cannot control the content directed at them. Though the cultural limitations are often ignored by social network program designers, in a relatively conservative environment such as the that found in the UAE, some items, suggestions or insinuations found in the sites range from being upsetting to outrightly offensive (Ali, 2009). Futhermore, interaction sites such as YouTube and Facebook will are relatively new phenomena. It is therefore foolhardy to imagine that the established cultural networks of communication will simply give way to impersonal interaction sites overnight (Wills & Wills, 1996). 2~ Social networking is an effective medium because it aids in developing a better CRM program, where it has became a tool for two way communication between companies and consumers, and so it is effective for small businesses because they can exchange and listen to their consumer’s views and ideas. The main advantage of social networking programs is that they are based on interaction. It is therefore possible to provide a centralized infrastructure to enable delivery of content, adequate and detailed information about the product, aftersales support, information on product

Thursday, September 26, 2019

Analysis of the Marketing Communications Campaign of GAP (Clothing Essay

Analysis of the Marketing Communications Campaign of GAP (Clothing Brand) - Essay Example But Gap Inc. had to start somewhere and by identifying the steps of an integrated marketing communications campaign we will begin to see some similarities. Developing a model for a consumer IMC campaign involves a number of steps. These include identifying target audiences, analysing the situation, setting marketing communications objectives, developing strategies and tactics, setting a budget and evaluating the effectiveness of the campaign. For this assignment, we will look these steps in relation to a mock product and a mock IMC model, and compare them with the successful Gap Inc. clothing brand. Our mock product, to help us make the developed IMC model clear is titled â€Å"non-uniforms†. It is clothing for schoolchildren in western European countries whose schools do not expect students to wear uniforms. If marketed properly, the clothing for schoolchildren will be bought and worn for the same reasons uniforms are worn in schools in the United Kingdom. Only it will not be compulsory and the stock will not be identical. It will be sturdy, basic and strong, cheap, readily available from school and, ideally, promoted by schools. The product is likely to succeed because it is recreating, rebranding and redefining something that is successful in other like countries. According to Articlebase (Sep 2005) school uniforms reduce distraction, promote discipline, reduce fighting and violence, are cheaper and highlight that individuality is not determined by designer clothing. However, the cons are that uniforms stifle self-expression and can be uncomfortable, (Pros and Cons of School Uniforms 2009). By analysing the situation, we find that male primary school students, aged six to 10 do not purchase or choose their own clothing. Therefore, the target group is the parent or carer who chooses and purchases the clothing. Our marketing communications objective is to identify or create a buyer’s problem and solve it. One of the target group’s problems is

Tourism and Holiday Leisure Design Essay Example | Topics and Well Written Essays - 1500 words - 1

Tourism and Holiday Leisure Design - Essay Example The basic design of the tourism and holiday leisure product has to take into consideration the size of the product on offer, the facilities available and/or the quantity and level of services. This is to say that the tourism design package can either be big or small depending mainly on the tastes of the customers. The type of facilities available will also determine how the tourism product is designed. For instance, if the facilities are world-classes and top of the range tourist sites, then the design should reflect this. In some places the level of tourism services is very low while in some areas it is quite high. Therefore, the design of the tourism leisure product or service is likely to differ depending on the priority of tourism in a particular area (Williams and Buswell, 2003). The presentation of the tourism product available in a particular place will depend on the standard of services available. To keep people interested in the tourism package on offer, the standards of ser vice must also be high. Good services in the tourism sector are very important as they determine how well people respond to the tourism offers. If the services are poor, then most likely people will avoid that particular tourism destination and opt for one where they will get satisfactory services. Most product designs in the tourism sector include a wide range of vacation options. Also included in the designs of most travel and tour packages is consumer protection. Vacationers are normally out to enjoy themselves and the problem of insecurity is usually the last thing they would want to deal with (Pikketmaat and Weiermair, nd).  

Wednesday, September 25, 2019

Gender Reassignment Surgey Essay Example | Topics and Well Written Essays - 500 words

Gender Reassignment Surgey - Essay Example The first one is that newborns may be born with sex deformities and must then be assigned to either the male or the female sex at the earliest possible time (Encyclopedia of Surgery, 4). The second reason is that some men or women may believe that they were physically born of a sex different from their mental and emotional make-up. This belief is powerful enough to trigger their desire to have the surgery (Encyclopedia of Surgery, 4). Some considerations for the surgery affect the sex change and often dictate its progress. Many of these surgeries are being performed in the US and are estimated to number about 100 to 500 on an annual basis (Encyclopedia of Surgery, 6). The conversion from male to female involves the removal of the penis, the reshaping of the tissue to make them appear more female, and the construction of a vagina; the vagina is often constructed through skin grafting and through an isolated loop of the intestine (Encyclopedia of Surgery, 7). Female hormones are taken by the patient in order to reshape the contours of the body and stimulate breast enlargement. The other side of the coin – female to male sex change – has not had as much success as male to female sex change, primarily because of the difficulty in creating a functioning penis from the small clitoral tissue in the female genitalia (Devor, p. 51). Penis construction is often carried out after a year from the primary surgery to remove the female organs. The breasts are also modified in order to give them a more masculine appearance. Before sex change operations are carried out, patients are often asked to undergo an in-depth psychological counseling in order to determine what their intentions are and whether or not they are prepared to meet the consequences and the implications of their choice. It is after all an irreversible procedure; therefore, the patient must not have any second thoughts or doubts about the surgery (Encyclopedia of Surgery, 15). It

Tuesday, September 24, 2019

Ottoman Empire Essay Example | Topics and Well Written Essays - 1000 words - 1

Ottoman Empire - Essay Example The great disruption of the Ottoman economy was caused by the inflation due to the inflow of gold, silver, and other precious metals from the New World. "The Ottomans experienced the impact of the increased flow of precious metal before the 17th century. The flow of American silver probably began to affect the Ottoman economy by 1580. While the first effects of the New World silver were experienced in Ottoman Anatolia by 1580, the most significant response of Ottoman prices occurred between 1585 and 1606." (Bulut, 65) Therefore, the effect of gold and precious metals on the economy as well as social life of the Ottoman Empire is important to recognize and this paper makes a reflective analysis of the impact of precious metals on the Ottoman Empire. In a profound exploration of the impact of precious metals on the Ottoman Empire, it becomes lucid that the Empire was self-sufficient with regard to the availability of various precious metals. The political supremacy over the neighboring nations offered an important opportunity to the Ottomans to import metals which were not available in the Empire. Thus, it may be noted that grain and other foodstuffs, iron, copper or cloth for everyday use were manufactured in sufficient quantities with the territories of the Empire. The Ottomans were largely autocratic in terms of war materials and the other precious metals were imported into the Empire. The Ottoman political elite and the better-off townsmen consumed Indian spices and Yemini coffee. "All these Indian and Yemini imports led to a significant outflow of silver and gold, but precious metals were mined on Ottoman territory only in very moderate quantities. Although by the middle of the sixteenth century, most of Hungary was in the hands of the sultans, the mines that had supplied raw materials for the country's famous fifteenth century gold- and silversmiths remained outside Ottoman control and, moreover, were less productive than they had once been." (Faroqhi, 14) Therefore, the impact of precious metals on the Ottoman Empire is unquestionable and the introduction of gold and precious metals to the Ottoman Empire had a vital influence on their economy as well as social life. It is important to realize that the introduction of gold and precious metals had a vital impact on the Ottoman economy. Significantly, the introduction of various precious metals played a major influence on the European economy. Similarly, gold and precious metals played a major impact on the various aspects of the economy and these metals contributed to the increase in prices in the Ottoman Empire towards the end of the sixteenth century. "The great change in the European economy wrought by all this precious metal also had its effects on the Ottoman Empire. Since European merchants traded in Ottoman territories, some silver from the New World found its way to the Ottoman lands. The Ottoman rulers encouraged the import of these coins. The Ottomans could not find a way to use these coins as investments in their economy. They tried to keep this money within the country. As an important factor the import supplies of silver contributed to the inflation." (Bulut, 65) Thus, a reflective an alysis of the various aspects of the Ottoman economy confirms that the impact of gold and preci

Monday, September 23, 2019

Review Questions 9 Essay Example | Topics and Well Written Essays - 250 words

Review Questions 9 - Essay Example It turns into a binding contract when assented by the associated parties (Orford 2005). There must be an individual, clearly stated offer to do something. For instance: A reference by sub-contractor to the chief contractor and an offer to rent. An offer lapses when the time for acceptance expires; if the offer is withdrawn prior the receipt; or subsequently a reasonable time in the circumstances (typically the bigger the value of the contract, the lengthier the life of the offer Just what is offered can be accepted. It implies that the offer must be accepted precisely as offered without conditions. In the event, that any new terms are proposed this is viewed as a counter offer that can be accepted or rejected. There could be various offers and counter offers before having a consensus. It is regardless of who makes the last offer, and it is the acceptance of that offer that brings the transactions to an end by creating the terms and conditions of the agreement. Acceptance can be given verbally, in written, or surmised by activity that unmistakably shows acceptance that is the execution of the contract). Overall, the acceptance must acclimate with the method endorsed by the offerer for it to be effective. A contract obliges that the parties expect to go into a legitimately binding assention. That is, the parties going into the agreement must plan to make lawful relations and must comprehend that the agreement can be authorized by law. For a contract to be tying, it must be upheld by profitable thought. That is one collaborate guarantees to do something consequently for an assurance from the other party to give an advantage of quality (the consideration). Consideration is what each partner provides for other as the agreed cost for others promise. Typically, the consideration is the installment of cash however, it require not be; it can be anything of worth the installment does not have to be a

Sunday, September 22, 2019

Soccer Essay Example for Free

Soccer Essay Neymar da silva santos junior Neymar is a Brazilian football players he is one of the most popular and best football player in the word and he is only twenty years old. He play in Santos CF but he has offers of the best football clubs around the word he is the most wanted player in Europe and he is probably the future of the national team. He start playing football very young and in 2003 Neymar join Santos football club academy, at the age of 15 he earn 10,000 real per month. In 2009 he earn the opportunity to be in the first team of Santos CF. Then he start to show his real potential and he became the new idol of Brazil. This young player of just 4 years of his professional career has achieve a lot of goals and he has earn a lot of trophies like the silver medal of the Olympic games and the best player of the paulista championship in 2012. The only problem with Neymar is that he doesn? t want to emigrate to Europe yet he wants to stay in Brazil but as Pele said ? If he want to be the best he must be with the best? o he must emigrate to Europe that’s what most people think and that may happen this winter and in my opinion if Neymar decide to emigrate to Europe he can be better than Messi, Maradona and even Pele who is the greatest football player in history. References http://www. squidoo. com/Neymar#module147735293, Copyright  © 2012, Squidoo, LLC and respective copyright owners http://www. neymaroficial. com/Carreira, Copyright 2012. Site Oficial do Jogador Neymar Jr | desenvolvido por Insanemedia / WooW! Brasil | marketing digita http://en. wikipedia. org/wiki/Neymar

Saturday, September 21, 2019

What Causes Air Pollution Environmental Sciences Essay

What Causes Air Pollution Environmental Sciences Essay Looking at the recent situation in big cities, it is not difficult to find out that these cities are suffering from serious problems in human health, atmosphere and creature. First of all, air contamination leads to bad effects on human health, which causes the appearance of a range of stern diseases such as chronic respiratory disease, lung cancer, heart disease, and even damage to the brain, nerves, liver, or kidneys. Air pollution can affect our health in many ways with both short-term and long-term effects. Different groups of individuals are affected by air pollution in different ways. Some individuals are much more sensitive to pollutants than are others. Young children and elderly people often suffer more from the effects of air pollution. People with health problems such as asthma, heart and lung disease may also suffer more when the air is polluted. The extent to which an individual is harmed by air pollution usually depends on the total exposure to the damaging chemicals, i.e., the duration of exposure and the concentration of the chemicals must be taken into account. Moreover, sky is also influenced significantly by fog smoke. Beijing in China is the most typical example. According to Diego Azubel, a writer in EPA, cars run on an elevated road as buildings in the background are covered in haze, Beijing, China, Jan. 15, 2013. A succession of heavily polluted days hit Beijing, prompting the government to issue a first-ever orange warning. Heavy pollution and poor visibility led to the cancelation of flights, and several schools banned all outdoor activities. Air quality improved from dangerous to unhealthy on a sixth day of thick, grey skies that limited visibility and sent people to hospital with breathing difficulties. It is clear that smoke fog in big cities is usual, which means that level of pollution is very high. Finally, creatures are also things that air pollution impacts on. Like human, animals are also suffering from the problem. Although the number of creatures in cities is not more than that in rural areas or somefield like that, we can see that the quantity is being declining regularly. Moreover, acid rain caused toxic factors also ruin the development of plants, sometimes buildings.etcà ¢Ã¢â€š ¬Ã‚ ¦ 2.2.What causes air pollution Following by Nicky LaMarco, eHow Contributor, there are some main causes of air effluence.To begin with, Cars, trucks, jet airplanes and other combustion engine vehicles cause air pollution. The exhaust from these contains carbon monoxide, nitrous oxide and gaseous oxide. This type of air pollution creates smog (as seen in Los Angeles) which causes respiratory health problems and holes in the ozone layer, which increases the exposure to the suns harmful rays. In addition to vehicles, factories, office buildings, homes and power-generating stations burn fossil fuels, which cause air pollution. The burning of oil and coal (fossil fuels) also contributes to smog. This air pollution destroys plants, damages buildings and creates oxidation on iron. Petroleum refineries also release hydrocarbons and various particulates that pollute the air. Secondly, some power lines are not insulated and are high voltage. This creates air pollution. Moreover, pesticides used to kill indoor and outdoor pests, insecticides used to kill insects and herbicides use to kill weeds all cause air pollution. Radioactive fallout is also a factor that causes air pollution from the nuclear energy dispersed, which is a dust. The final causes are that sick building syndrome (SBS) is the term used when there is indoor air pollution. This happens when there is not enough ventilation to disburse the toxic fumes from new carpet, paint and/or cleaning chemicals that are used indoors. Mold can also cause SBS and Mills and plants, include paper mills, chemical plants, iron mills, steel mills, cement plants and asphalt plants, release emissions into the air causing air pollution. 2.3.How do we deal with this problem? Air pollution is a huge problem around the world. The good news is that there are many air pollution solutions. The bad news is that it will take making changes in our way of living and in our choices to make a difference. This can be the most difficult part of being good to environment, making changes. There are ways that you can help become an air pollution solution rather than an air pollution problem. Fossil fuels dont burn cleanly, so using them for heating contributes to air pollution. Building more energy efficient buildings will reduce the need to burn fossil fuel for heating. Using better filters for the exhaust is another good option for controlling air pollution. The different modes of transportation are some of the largest contributors to air pollution. This includes the use of cars, buses, trucks, trains, planes, ships, and other vehicles. Alternative fuels are available, but it will be awhile before they are widely used. The different modes of transportation release several different pollutants into the air, including nitrogen oxide, hydrocarbons, and carbon monoxide, in addition to other particulates. These pollutants mix with natural elements in the air to create smog, nitrogen dioxide, and other environmental concerns that help to contribute to global warming. In addition to fossil fuels burned in vehicles, there are other pollutants that dirty our air. The friction of tires against the driving surface causes both the tire and the surface to deteriorate, and the result is particulates that enter the air for us to breathe. Whether you live in the city or the country, this type of pollution is a reality. The resulting pollution is more obvious and serious in the city because of the high number of vehicles on the road, but its a problem in the country too. Magnesium chloride, used to deice roads in the winter and to manage dust and ruts on dirt roads, is another air pollutant we havent come to terms with. Have you noticed, for those of you living in areas where its used, that the trees and bushes along the side of the road are dying? Some of that is due to the salt concentration at their roots, but some of it is also due to the fumes given off by the application of the solution and of the pollution of vehicles driving on the mag chloride coated road. There have to be other ways to deice roads and control dust and ruts that wont be as polluting. Synthetic fabrics rely on fossil fuels for their manufacturing, and that causes air pollution. Organic cotton is a better solution than non-organic cotton because the chemicals used on cotton to control weeds and posts gets into the air and causes health problems. Fabric dyes also pollute the air we breathe, so buy fabric dyed with organic substances that have a lower impact on the environment and the air you breathe. Even the finishes put on fabrics to make them fire resistant, wrinkle-free, and stain resistant contribute to air pollution. Start incorporating alternative fuels, especially of renewable resources like solar, water, and geothermal, for heating and cooling into buildings, new and existing. Use cleaner fuel sources for transportation. Instead of driving your car, walk where possible, ride your bicycle, and use mass transit as much as possible to help reduce air pollution. Buy items made of natural and organic fabrics cotton, bamboo, soy, and modal being some possibilities. Avoid fabric finishes that pollute the air. Your clothes, bedding, towels, upholstery and carpets are all subject to these finishes that foul your air and endanger your health. Use low VOC paints and finishes. The furniture, carpets and other flooring choices, and wall surfaces we tend to have today pollute the air often worse than burning fossil fuels. Using energy wisely in your home and office is also important. Energy efficient appliances, light bulbs, and more moderate room temperatures help reduce your energy consumption, which helps decrease the need for energy production, not only contribute the air pollution solution but also reduce your electric and energy bills. The thing about air pollution solutions is that you have to be willing to change your approach to life and the choices you make. You need to research ways that you can help decrease air pollution. Not all solutions work for all people in all areas, so find out what your alternatives are. You will be surprised by the things that you do everyday that contribute to air pollution. From hairspray to spray paint to driving your car, everything has an impact on the environment and the air we breathe. That is why it is so important that everyone do their part, no matter how small a contribution, to discontinue being air pollution problems and start being air pollution solutions. 3.Conclusion Much is being done to control, monitor and rectify damage done by pollutants. The problems are diverse and some are only being recognised but it is important to keep a close control over pollutants so that we can maintain the environment in an acceptable condition for future generations. We need to take pollution issue seriously because ignorance is certainly not the proper way to go. The stakes are really high and world needs to wake up and start acting right now because environmental issues are constantly growing in both number and size. Arent we aware of the different problems occurring in our nature, especially in different bodies of water? We, humans are only creating problems that consequently we will also carry the burden of these problems. We all know how important environment is .Act right now.